In South Korea, e-commerce return policies are primarily governed by the Act on the Consumer Protection in Electronic Commerce. This legislation outlines the responsibilities of online retailers and the rights of consumers regarding product returns and refunds.

Key Aspects of the Return Policy:

1. Right to Withdraw from Purchase:

   • Consumers can cancel their purchase within seven days from the date they receive the product. This right is applicable even if there's no specific reason for the return.
     
     

2. Exceptions to the Right of Withdrawal:

   • The right to withdraw may not apply in certain situations, such as:
     • When the product is damaged or altered due to consumer misuse.
     • When the value of the product has significantly decreased due to the consumer's use or consumption.
     • When the packaging of reproducible media (like CDs or DVDs) is opened.
     • When it's explicitly stated that the product is non-returnable due to specific reasons.

3. Obligations of E-commerce Platforms:

   • Online retailers must provide clear information about their return and refund policies before the transaction is completed. This includes details on procedures, costs, and any potential restrictions related to returns.
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4. Return Shipping Costs:

   • If the return is due to a defect or an error on the seller's part, the seller is responsible for the return shipping costs.
   • If the consumer simply changes their mind, they may be required to cover the return shipping expenses, depending on the seller's policy.
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5. Refund Timeline:

   • Once a return is processed, the seller is obligated to issue a refund promptly, typically within three business days after receiving the returned product.

Practical Considerations:

• Varied Store Policies: While the law provides a general framework, individual retailers might have specific return policies. It's advisable for consumers to review these policies before making a purchase.

• Language Barriers: Non-Korean speakers might face challenges understanding return procedures. Utilizing translation tools or seeking assistance from Korean-speaking acquaintances can be beneficial.

• Third-Party Sellers: On platforms like Coupang or G-market, products sold by third-party vendors might have different return policies. Consumers should verify the seller's return terms before purchasing.
  

Conclusion:

South Korea's e-commerce regulations are designed to protect consumers, offering rights such as a seven-day withdrawal period. However, it's crucial for consumers to familiarize themselves with both the general legal provisions and the specific return policies of individual retailers to ensure a smooth shopping experience.